On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
- Meta Tags:
- Title Tags:
- Meta Descriptions:
- Heading Tags:
- URL Strings:
Meta tags are used to provide search engines with information about your page. To achieve high rankings, it has to do with relevance and user satisfaction, but including custom meta tags will influence users and increase your click-through-rate.
There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.
The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.
Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.
When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string?
- Internal Links and Outbound Links:
- Optimise Your Images:
- Site Speed:
Content and copy refer to written material. This is the text that you see and read on a website. What is involved with Content Optimisation? The process of making your website’s home page or a particular page on your website more attractive to search engines and users is called optimisation.
maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword.
Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.
When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image.
Optimize the site and take care of underlying factors that will shed some seconds off the page load time. Look at your site and see if there is anything slowing down the speed.